Linda Behnen Professional Portfolio
ABOUT ME
cabezota fashion & journalism
I have been working for more than ten years in the creative industry,
between Germany and NYC. In all this time, I had the opportunity to work freelance and, the last years, in permanent positions as journalist, trendscout and fashion/ textile designer.
PROFESSIONAL EXPERIENCE
work experience
January 2017 - June 2018
ESPRIT HEADQUARTER:
COMPANY IN RATINGEN
textile designer edc mainline
trend research after creative kickoff
meeting every two month;
development for all mainline artworks
in the division of ladies circular knits
for every two seasons (stripes, AOP,
placement prints and embroideries
with different print and embellishment
techniques); support of other divisions
if required; production communication
and development of artworks with suppliers
in India, China, Bangladesh, Turkey and
Portugal. Approval of artwork strike offs
and protos until salesmen samples (SMS).;
artwork design for Noos and T-shirt program;
development of color and style overviews
for the sales documents.
June 2018 - November 2018
ESPRIT HEADQUARTER:
COMPANY IN RATINGEN
textile designer OTB F2M & APAC
trend research and artwork design similar
to the process of the mainline, but in
smaller capsules but fast to market (in store
after 4 weeks) for all Esprit ladies brands
(edc, casual, collection, deCorp/Trend) for
e-com, wholesale, retail and the asian pacific
market (APAC); Responsible for inhouse
overviews and presentation of artworks
in the selection meetings.
March 2018 - June 2018
ESPRIT HEADQUARTER:
COMPANY IN RATINGEN
fashion designer OTB F2M,
APAC & E-COM.
trend research after creative kickoff
meeting every two month;
development for lightwoven
dresses, blouses & skirts,
partly jeans;
production communication and
development with suppliers
from design to salesmen
samples; fittings
2015 - 2016
ARTBOXONE BY PIXUM,
artbuyer & Trendscout:
trend research (f.e on exhibitions, events, trade shows; creating moodboards & topic guidelines for all online & offline marketing channels & PR; publishing own blog posts; acquisition, management & marketing of new artists; planning, implementing & evaluating events, promotion, contests, collaborations, artists workshops, interviews & art openings; brand building steps
2006 - 2015
FREELANCE DESIGNER:
DIVERS FASHION LABELS
Fashion & Textile design:
divers fashion labels, 2006 - 2015
freelance work diverse, like pattern design for kids and ladies scarfs, full collection development, including design and fashion drawings in Corel Draw and Illustrator/Photoshop. (f.e. Okapi Berlin, C&A, Zoo York, Mezayah, ect.)
2009 - 2014
FREELANCE JOURNALIST:
DIVERS PRINT AND ONLINE MAGAZINES, RADIO
Journalism:
editorials, interviews and work as trendscout for online and print magazines divers, radio, in the field of fashion, art, PR and trends. (GoSee, Streetwear Today, J‘N‘C, Blonde Magazine, Einslive, ect)
educational experience
2008 - 2009
FASHION INSTITUTE OF TECHNOLOGY NY
DEGREE IN SHOE & ACC. DESIGN, PHOTOGRAPHY & JOURNALISM IN 2009
studies in shoes and accessories design major, with change to analog and digital photography and journalism after one semester. I also joined the photo club on sundays
2003 - 2007
UNIVERSITY OF APPLIED SCIENCES TRIER
DIPLOMA OF FASHION DESIGN
studies in fashion design, including ladies with extra classes in men, kids & knit, plus international internship semester in NY
2008 - 2009
SCHOLORSHIP:
FULBRIGHT ALUMNI
The Fulbright Program is a program of competitive, merit-based grants for international educational exchange for students, scholars, teachers, professionals, scientists and artists. I was sponsored for my studies and living in the US. I earned the scholarship through fulfilling special requirements and several rounds of applicants competions.
RESUME
My name is Linda Behnen and I am a diploma fashion designer with additional studies in journalism and accessories. I worked several years as a freelancer with focus on streetwear and trend research, both in fashion/textile design and journalism/trendscout.
New York fashion week and developing artworks in silk and jersey were some of my regular businesses.
Since I studied one semester knit design and got passioned about it, I developed a collection with knit for my fashion label cabezota. (See portfolio).
On a one-year contract in 2015, I built up the creative department in the startup artboxOne of Pixum as artbuyer and trendscout.
Here I was responsible for all trends themes, colour and artwork decisions. Additionally I was responsible for events, coorporations and all social media processes and brand building, which enthused me much.
Since January 2017 until Juli 2018 I worked for the ESPRIT headquarter in Ratingen as textile designer in ladies circular & knits ; first mainline for division edc, and since november in the position for all divisions OTB fast to market and APAC; where I was responsible for research and design for eather wholesale, e-com and retail and all kind of artworks, AOPs, embroideries and placement prints with different techniques. For the mainline I was also involved in the development of sales docs.
The last three month of the contract until end of June I switched intern into the position fashion designer lightwoven (dresses, blouses and skirts, also jeans) for OTB F2M/APAC/E-COM.
The time between my contracts at artboxONE and ESPRIT, I spend travelling through Southeast Asia to research fashion ideas and freshing up my creative impulses. I returned end of August 2016 to prepare my own exhibition „She‘s the north“ of the last collection of cabezota in cooperation with the FB69 Gallery in Cologne. It successfully took place on the 05th of November 2016 and was followed by a PopUp Shop.
Through my experience in several positions and locations in the creative branche I gained a great knowledge in trend, textile design, people and in comprehensive working, which leads to better results in teamworking between different departments and is a plus for every company or client.
For me the basis to achieve the company‘s targets is a high level of commitment and responsability on the job and a good work-life balance. A good team drives me the motivation to become steadily better together. The combination of creativity and organisation excites me as a passionate „team athletes“ to complete the tasks entrusted to me accurately. Team, product or customer, I am working professionally.
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ESPRIT - EDC MAINLINE
Textile Design
# ONE
hard tools